Marketing to the tradeshow and special events market including health and product expos, are critical for any advertisers overall marketing communications campaign. An advantage of on-site marketing is that your target audience is there – BUT that doesn't guarantee a “captive” audience. It's the responsibility of each exhibitor to demand the attention of the customer.
During the event you can draw in potential customers with promotional product giveaways. Even small items like pens, notepads and candy are effective. Just make sure that the item has a universal appeal and your logo imprinted on it, and it's even better if the theme of the item relates to your company or product. Sales performance can be improved by controlling the distribution of tradeshow giveaways. Integrate a freebie into the tradeshow display to encourage guests to explore the booth. Trade show giveaways can also be handed out by the booth staff creating a one to one connection. This type of personal touch provides an additional opportunity to make a pitch.
One promotional strategy that has proven to be highly effective for trade show and event marketing is contingency marketing: Sending out an email; one week prior to the event, offering a coupon to come by the booth and pick up a tote bag is an absolute winner as a tradeshow giveaway. They actually come to the booth waving their e-mail or flyer in the air.
Try some of the best trade show gifts of the tradeshow giveaway branded merchandise industry. Independent Ad Specialties trade show gifts are ready to be imprinted with your logo, company name and/or web address. Create excitement around your booth or traffic to your booth. Encourage new customers to visit your show area with these popular promotional items. Can't decide on which tradeshow gifts you want? Call us today at 800-780-1962. Our helpful staff is standing by to tell you about our value pricing and to help you make the most effective choice for your show and market.