4 Color Process - The Ice River cooler is a perfect gift or promotional item that is environmentally friendly & offers a green energy solution to using paper or plastic lunch bags. This reusable, washable and extremely durable rip stop nylon bag is insulated. It boasts 6-12 oz. cans capacity. Take it in the car to run errands or the office for your lunch. The padded, adjustable strap, gives an ease of use and convenience that can be taken advantage of daily, over and over again.