Don't "retract" from selecting this item! This 30" retractable badge reel with swivel alligator clip backing is a nice choice for tradeshows and conferences. Our premium quality retractable badge reels are guaranteed for more than 100,000 pulls. The cords are 30" long and are made of high quality materials throughout. Up to 4 color process printing is available with or without protective dome. Comes with a rotating metal alligator clip backing.