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Case Study: Custom Printed Thermos for ESPN

A television sports network was sponsoring a major winter sporting event that would draw thousands of fans, spectators, and athletes. As sponsors, they were allotted a booth at the events from which they hoped to sell promotional products to event attendees.

Most important to the network was that the promotional items would be useful during the event but would also be of lasting quality that attendees could continue to use for years to come. They were looking for a simple item that would reinforce brand recognition but would not appear gaudy or attention-hungry. The network needed to order 1500 at a price per customized item that was affordable enough that it could be sold at the event for a reasonable price.

Implementation:

Since it was a winter event, IASpromotes.com immediately understood that a utile promotional item must be designed for cold weather. The event took place over a number of days, during which spectators would be outside for the entire duration of the activities. Due to the weather conditions and the nature of the event, a custom logoed thermos was the best fit to meet the network's advertising goals and price point.

The thermos was screen printed with an simple straightforward design including the network's name, logo, and tagline. The insulated thermos met the network's promotional goals perfectly. This specialty item would be both useful during the event, as well as providing highly impactful advertising for the network in the future due to guaranteed continued and repetitive use. Spectators at the winter sports' event were sure to find themselves out in cold weather again and again, demanding a high-quality thermos that would keep their beverages warm even when they were busy partaking in cold weather sports.

X Games Thermos

Results:

All 1500 custom thermoses were sold during the event. The network considered the entire event a success, and was particularly satisfied with the promotional thermoses. Customers were excited by the specialty items and network employees saw the thermoses being utilized by spectators numerous times throughout the event.

More Information

For other great Drinkware customized products and event ideas: Drinkware Promotional Items
And also be sure to consider our collection of Promotional Sports Products

For specific Ad Specialty Items utilized in this case study, please visit Promotional Thermos
And be sure to keep an eye ESPN for all the latest in sports excitement!

We always encourage you to e-mail us with any questions or if you'd like advice for your next promotional event at: greatideas@IASpromotes.com

By Bill Litton