IAS Promotes

Measuring the value of promotional products

Attention, attention, read all about it! Promotional marketing is going to new heights with advertising products.  It’s no longer the 1900s when newspaper boys shouted headlines from the street corners.  Marketing strategies have changed since then by incorporating other advertising platforms.  Stop the presses and reevaluate the marketing strategy for your business to get the most out of your advertising budget.  Not everyone has the means to pay $100 million for a celebrity endorsement or $3.8 million for a commercial to air during the Super Bowl.  Promotional merchandise provides customers a daily reminder of the business or company that they received the product from.  For now though, Extra, Extra! Read all about it! The following infographic shows what companies pay to market their business through the various advertising platforms!  

Small to medium size business owners, bloggers, and infographic lovers alike should tweet, blog, and share this graphic with family, friends, and co-workers.  Everyone will be thankful that you posted this after it saves them money in their advertising budget after they invest in custom promotional products for their company.  Grab some promotional pens from the office, enjoy reading the staggering statistics, and learn about marketing strategies that will work for your business in the 21st century. 

Any size businesses can benefit from promotional ideas like personalized mugs, pens, journals, Frisbees, and other business gifts.  The inexpensive cost for these products won’t wrack up the advertising budget like a newspaper, TV, or radio ad would.  So sit back and enjoy the educational infographic that will lead the way to your next big marketing strategy. 



Embed this infographic in your site:

promo products

Embed this infographic in your site:



Yikes...who has $3.8 million to spend for a custom one minute commercial to air during the Super Bowl?  Let’s be honest, many small to medium sized businesses do not have that kind of money to drop for one advertisement that has the chance to impact viewers with just a 30 or 60 second spot on TV with bright flashing colors and insightful information about the company. Read more >>  Chances are a $125,000 printed magazine ad isn’t in the budget either because this marketing strategy isn’t very cheap either.  Luckily, promotional merchandise is the perfect alternative for the other more expensive avenues.  Logo products can impact users on a daily basis and companies like Staples, Norwood, Marco, and Gallagher are distributors that many times have a sale or a coupon for these discounted products.   Therefore, more companies should think about providing their customers with business promotional items and take advantage of the beneficial opportunities that follow.  These creative gifts can get your clients excited about your business, help increase your sales, and help you dominate in your industry while providing them with a friendly reminder about your company. 

Even the worst television commercials are expensive to produce and can cost an outrageous amount of money to put them on the air.  Print media like magazines and newspapers are transitioning into an online and mobile platform, which changes the format of the usual printed ad. Radio airwaves are being traded in for online and mobile stations with little to no commercials.  

Promo products are a great way to get the name, logo, phone number, and additional information for any business out and into the hands of customers.  Let your clients advertise for you by providing them with a creative promotional pen, pencil, or other items that they can use everyday.  In the same regard, customers enjoy receiving free gifts like a company calendar, pens, mugs, t-shirts, and other business promotional items.  These products are reasonably priced and impact many of their users that, in turn can help bring new potential clients to your business.  Cheaper than a radio or TV commercial, a promotional calendar will impact users everyday when they check the date, write down an appointment or event, and flip the page for the start of a new month.  Thankfully, unique eco friendly business promotional products are available to both promote your business while providing an environmentally friendly product with a starting price of just 18 cents.  Specialty businesses can stand out against competitors and international companies by providing personalized products free of charge for new and existing clients.  Get the most out of your promotional marketing strategy to help you increase customers and impact new clients.  Provide your existing clients with apparel or gifts; promotional items will make them feel like a valued customer while helping your business in the long run.    

This infographic will visually show and explain the prices and interesting facts about all kinds of promotional marketing from print advertising to celebrity endorsements, and from direct mail advertising to promotional items.  The staggering statistics are interesting to read, perfect to blog about, and great to post on social media sites.  Share this infographic with the world to help even the smallest business get out there and market effectively with the help of customized gifts for your customers.  How are you going to address your marketing budget to place you company at the top of the industry? 

<< Show less