Other giveaways just don't measure up to this cool tape measure and keychain that fits in the palm of your hand. The miniature ABS plastic device has a rubber grip and holds a locking and retractable 39" tape measure. Great for taking quick measurements, or just as a novelty piece to promote carpenters, home improvement contractors and similar industries. Wide metal split ring with short chain. Choose from three colors and add your school, sports team, organizational or company logo or message to customize.