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Penned by acclaimed restaurateur Will Guidara, Unreasonable Hospitality explores tips and tricks for implementing tailor-made, top-notch service. Intention means every decision, from the most obviously significant to the seemingly mundane, matters. Over the course of a decade, Eleven Madison Park a struggling restaurant in New York City went from mundane to Michelin-star quality. The reason for this cafs quick come-up? Memorable hospitality, as unforgettable as the cuisine. All businesses can learn from the success of Eleven Madison Park, and implement hospitality-based models in their own environments, according to Guidara. Through personal stories and key guidance from other industry heavy-weights, Unreasonable Hospitality encourages readers to challenge the conventional norms of t...