A University in Baltimore was hosting a weeklong summer program entitled "Graduate Summer Institute of Epidemiology & Biostatistics". The program began with a daylong orientation that included a walking-tour of Baltimore in order for students to orient themselves and become familiar with the city.
At the orientation the university wanted to hand out a promotional giveaway to all 600 students, which would act as a token of commemoration as well as promote the objectives of the program. The university took very seriously the fact that the program was not only designed to teach students, but also to support Baltimore as a wonderful and opportunity-rich city. The university had a price point of $5.00 per custom promotional giveaway.
The university decided that in order to promote student interaction with the city, they wanted to give away specialty gifts that encouraged students to get away from the textbooks for a short while each day and involve themselves in the life of Baltimore. In order to encourage such interaction, the university decided to hand out customized pedometers so that the students would have a logoed physical representation of their efforts to see all of Baltimore.
The university chose blue pedometers that were printed in white font with the title of the program, the dates, and the location. The color-scheme was chosen to match the university's colors. At $3.00 per specialty promo product, the pedometers were a perfect match for advertising the university's program and supporting their initiatives.
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