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Case Study: Eco-Friendly Custom Totes Engage a Community

For Water Conservation Month a California water agency wanted to take the opportunity to engage with their community, in particular the youth of the community, as well as raise awareness of the importance of water conservation. They also wanted to provide some sort of custom promotional giveaway to the 250 educators in their county.

The agency decided on a two-part marketing campaign. In order to engage the youth of their community, the agency hosted a children's drawing contest, in which children under 10 were invited to submit a drawing on the theme "save water". The agency contacted local educators and community groups who then devoted some time to lessons on water conservation. Afterwards the children created drawings based on what they had learned. The agency received over 100 submissions from children in the area.

Implementation:

From the submissions, the agency selected three winners and three honorable mentions. Working with IASpromotes.com, the six drawings were applied to a non-woven polypropylene zippered tote bag through a full color heat transfer process. This allowed for all the colors and small details of the drawings to be transferred to the bag. Non-woven polypropylene is also an eco-friendly material, which was very important to the agency.

For promotional purposes, the company also included their name, logo, and their chosen slogan for the month, "Be a water hero – conserve water!"

Conserve Water Bags

Results:

The eco-friendly promo tote bags were then distributed to teachers in the county. The agency called the advertising and awareness campaign highly successful. Students engaged with water conservation through education, and also remained excited about it throughout the contest and after the final custom-printed bags were distributed. The teachers used the bags for years to come and therefore the agency gained valuable repeated exposure.

More Information

For other great Eco-Friendly products and event ideas: Environmentally Friendly Promotional Items

For specific Ad Specialty Items utilized in this case study, please visit Reusable Bags

Find other great water and community initiatives at Kern County Water Association

We always encourage you to email us with any questions or if you'd like advice for your next promotional event at: greatideas@IASpromotes.com